This is what I touched on in the last point. Stop posting nothing but houses for sale and your open houses. You need to start posting more about your community and less about real estate! If you are going to post about your listings then do it in a different way then what every other realtor is doing.
If you're shooting a real estate video in most Realtors minds the thing you always go to right away is you try to say what's great about the house or what features it has. Likely people could find that from the feature sheet online and the photos. When you're doing a video don't just go through and be like: "Welcome to this 3 bedroom 2 bathroom... two-story! There's an island..." Well no kidding there's an island because you're right there and they can see that there's an island! This is where the majority realtors want to go is they just want to sell sell sell.
Yes we're sales people but just do it in a different manner.
For me what I would recommend is tell the story of the house so maybe it's an older home. If you can find details from the from the owner how is it constructed or what's a story behind it? Maybe was there some challenges as it was being built or is there anything in the house that was flown in from somewhere? Maybe it has a story about how a product for the house was delayed but it was so worth it because this is how it ended up turning out. When you're telling a story there's always a beginning a middle and an end
Therefore think, what's the most interesting thing about this house or what's the story of it? Then tell that story!
If you can paint the next person a picture of what their lives would be like in that home then you are going to win.
Example: This home was constructed in the 70's and has seen a few families call it their own. Located in the popular neighbourhood The Willows, this home is walking distance to some of the best schools, parks, and even tons of shopping. The previous owners would go for a walk every single Sunday out to the famous ice cream parlour just a few blocks from the house. After that they would walk a couple more blocks to the park which has the most popular slide within the city. The owners had kids that would look forward to visiting the park every week because of the slide (then have a portion of this video showing you go down the slide). After that they would walk back home and chat with multiple neighbours who were always out and about as it's such a friendly neighbourhood. To end the day they would also grab a drink from the outdoor bar and sit in front of the fire pit in the back yard and cook some s'mores to end off the day.
See how that paints a picture of what life could be like in that home? If you just tell someone it has 3 bedrooms and 2 bathrooms it doesn't really give them a visual. People like to see if they can picture themselves in a home. If they can there is a very good chance they are going to buy it. The more you can help them paint that picture the more chance you are going to have of people contacting you. Stories like this are going to get you a lot more traction and engagement. Of course make sure you are being truthful and don't make these stories up!