Why You Should Avoid Facebook Ads for Real Estate in 2024
Are you still pouring money into Facebook ads for your real estate business, hoping for the phone to ring? In 2024, this strategy might be draining your budget without delivering results. Here's why Facebook ads might be a mistake unless you know the insider secrets to make them work.
Common Mistakes with Facebook Ads
Boosting Posts Boosting a post is easy but ineffective. It increases views but lacks a call to action, failing to generate leads. Instead, focus on creating ads with clear CTAs that encourage viewers to submit their contact information.
Self-Promotional Ads Ads that only promote you or your services without offering value won't engage potential clients. Consumers need a reason to respond to your ads beyond self-promotion.
Free Home Evaluations Offering free home evaluations was effective in the past but is now overused and often misleading. Modern consumers are aware of this tactic and generally uninterested.
Lack of Testing Many realtors give up on Facebook ads too quickly. Testing and iterating over time is essential for finding the right approach. Immediate results are rare, and persistence is key.
What to Do Instead
Use Ads Manager Avoid the boost button and use Facebook's Ads Manager. This tool allows for more precise targeting and better performance tracking.
Set Up Lead Forms Within Ads Manager, select the "Leads" objective and use instant forms to collect names, phone numbers, and email addresses. This direct approach helps convert ad viewers into actionable leads.
Offer Valuable Lists Provide lists of homes that are specifically tailored, such as properties under a certain price point in a particular neighborhood. This specificity makes it easier for users to find what they want quickly, encouraging them to provide their contact information.
Building Long-Term Success
Email Database: Collect emails from your leads and build a database. Use this for ongoing marketing efforts.
Consistency: Facebook ads require time and patience. Expect to invest several months before seeing significant results.
Remarking: Follow up with leads through email and other channels to maintain engagement and convert leads into clients.
Facebook ads can still be a powerful tool if used correctly. Avoid common pitfalls, focus on value-driven content, and commit to a long-term strategy. For more detailed guidance, check out my video below.
FREE GUIDE
If you are wanting some ideas on different Facebook Ads to run, I have a free guide for you. This is my free guide detailing my 5 Killer Facebook Ads that Generated 268 leads in Just 7 Days.
Go here to download: https://www.shawnbell.ca/5killerfacebookads
